Factors Determining the Marketing Managerial Efficiency (With Reference to the Edible Oil Entrepreneurs in Karnataka)

In India, in the recent decades there has been emergence of modernised form edible oil industry and suitable marketing strategies have designed with an eye to earn enormous foreign exchange. However current levels productivity quality oils by-products are not adequate for meeting national requirement do match international standards. Among several reasons this state affairs industry, one most striking lacuna is, inefficient management enterprises. study, effort is made identify factors that comprise managerial efficiency specific recommendations improving efficiency. Managerial special emphasis on can be operationally defined as "degree which entrepreneur able adopt practice effectiveness purpose achieving maximum profitability enterprise high degree consumer satisfaction."